different

Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the...

Scholarship in translation studies is these days developing at an unprecedented rate, as the field is becoming ever more diversified and specialized. This volume aims at disseminating up-to-date knowledge about translation and interpreting and providing easy access to a wide selection of topics ranging from translation fundamentals (e.g. equivalence, translating procedures, translation competence)...